Home Decor Idea 6: Quick Introduction to Fashion Designer Furnishing
In home decor idea 6, I'd like to provide a quick introduction to fashion designer furnishing. This is because recent trend of presenting fashion brands as lifestyle concepts has resulted in some designers moving into home decoration.
Armani/Casa by Giorgio Armani is a good example of fashion as a complete lifestyle concept. The designer, who founded his fashion empire with an unlined jacket in 1975 says he supervises every Armani/Casa project with the help of an interior design team. Like his fashion collections, new furnishing items are rolled out each season. Pitched at the high-end crowd, the range includes furniture, ornaments, lightings and fabrics and are priced from US$85 for a glass tumbler to US$5,995 for a dining table. Every year, the pieces are showcased at the prestigious Milan Furniture Fair. This year’s fair in March saw the launch of the Amleto, its made-to-measure walk-in wardrobe.
Unlike fashion trends which change with the season, home furnishing tastes are less fickle. But there are still ways for us to update their homes regularly. For example, the pieces of furniture are made to last but textiles can help renew and refresh a home environment in a soft but immediate way. Thus textiles feature widely in quite a few fashion designers’ home collection, ranging from cushion covers to bed linen and table runners.
From observations, shoppers of such home furnishing are usually familiar with the designers’ ethos and style. Fashion labels are branching into home collections because they want to extend their look into lifestyle items.
In addition to Armani, French label Hermès, also has a Hermès Home Collection, available since 1930. This range from tablewares, silverwares, accessories and furniture priced from US$465 for an ash tray to US$1,075 for a wool-cashmere blanket.
Its team of designers is different from the one that does its ready-to-wear collection, but there are crossovers. For example, the label’s latest porcelain collection, Fil d’Argent, is designed by Henri d’Origny, who has been designing Hermes ties for almost 50 years.
Bottega Veneta is another fashion label to introduce a home range. Its first Home Collection was launched at the Milan Furniture Fair last year.
The collection was designed by the label’s creative director Tomas Maier, who mentioned in an interview last year that the range was in response to what customers want (‘They have been asking us to make household items for four years now’). He added that he aimed for furniture which could be moved around easily to constantly create different looks for the home.
The collection offers pieces such as bookcases, tables and foldable stools and beds priced from US$290 for a tea light holder to US$5,600 for a table in limestone and leather.
However, not everyone is a fan of fashion designer furnishing. I’ve had friends who complained about expensive sofas which look fabulous but cause the user to sink in once they’re sat on. Their verdict: not every label is equipped with the expertise to make furniture so shop with care. Pay attention to details and choose carefully to enjoy pieces which can be passed to the next generation.
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